Best Female Singer, for the third year in a row, was Jane Zhang (张靓颖, pinyin: Zhāng Liàngyǐng - pictured left, courtesy of iEasy.tv), establishing herself as a genuine Mandopop superstar. The 26 year-old Sichuan native is a former runner-up in the popular TV talent show Super Girl. Her performance earned her a recording contract with one of China's leading labels, Huayi Brothers Music and her debut EP was released in 2006. She has gone on to record four studio albums, switching to the Universal Music label to record her most recent one, and has had six number one singles. She's best-known in the West for her appearance in 2009 on Opray Winfrey's The World's Got Talent show.
Best Male Singer went to Li Jian (李健), who was once one-half of the popular mainland singing duo, Shui Mu Nian Hua (水木年华) which he formed with a fellow classmate from the prestigious Tsinghua University in 2001. Shui Mu Nian Hua were an immediate success, scooping most of the Best Newcomer awards on the mainland, but after just two albums Li Jian left to embark on a solo career. A talented guitarist, the Harbin-born 36 year-old also writes most of his own songs. He had one of his biggest hits last year with the song Legend (传奇), written several years ago but revived by Faye Wong at last year's CCTV Spring Festival Gala.
The Best Band award was given to Mirror Band (反光镜), the veteran rock band who started off in the Beijing bar scene back in 1997. The three-member Brit-rock influenced band are best-known for their live performances, and have toured all over China as well as the US and Europe. Best Group award went to Milk@Coffee (牛奶咖啡), a duo from Beijing made up of singer-guitarist Kiki (Yan Fu) and keyboard player and producer Ge Fei. They released their debut album in 2005 and have gone on to record a further three albums. Both Mirror Band and Milk@Coffee are first time recipients of an Oriental Billboard Award.
The Oriental Billboard Awards also handed out gongs to non-Mainland artists. This year the Hong Kong award for Most Popular Singer went to Khalil Fong (方大同) and the Taiwan award was given to Kenji Wu (吴克群). There were also awards for Most Popular Singapore Artist (Tanya Chua, 蔡健雅), Most Popular Malaysian Artist (Michael Wong, 光良), and Most Popular Mainland Artist to 29 year-old singer Chen Chusheng (陈楚生), a former winner of a TV singing contest.
There were Asian Singer Awards to Hong Kong's Eason Chan ((陈奕迅) and mainland diva Han Hong (韩红), a Singer of the Year award to Taiwan's "queen of live music" Tiger Huang (黄小琥), and Annual All-Round Entertainer which went to the mainland singer-dancer Han Geng (韩庚).
The Awards also announced their Top Ten Songs of 2010 (in no particular order):
- My Logo - Han Geng (韩庚)
- 23 Seconds, 32 Years (23秒，32年) - Shang Wenjie (尚雯婕)
- Special (特别) - Isabelle Huang (黄龄)
- How Wonderful (多好啊) - Yu Quan (羽泉)、Xiao Juan (小娟)、Sitar Tan (谭维维)
- Singing Stone (石头在歌唱) - Wang Feng (汪峰) and Sitar Tan (谭维维)
- Fu Good - Della Ding (丁当)
- Lucky Star (幸运星) - Milk@Coffee (牛奶咖啡)
- Legend (传奇) - Li Jian (李健)
- 'Love of the Hawthorn Tree' Theme Song (山楂花) - Chen Chusheng (陈楚生)
- If This Is Love (如果这就是爱情) - Jane Zhang (张靓颖)