In the category of Most Outstanding Film of the Year (年度最具价值电影), the award was taken by the mainland box office hit Let the Bullets Fly (让子弹飞). The action comedy, directed by Jiang Wen and starring Wen alongside Chow Yun-Fat and Ge You, earlier this year became the highest grossing Chinese film of all time. It is also up for multiple nominations at the Asian Film Awards.
Most Outstanding TV series of the Year was given to Three Kingdoms (三国), the big budget series based on the classic Chinese novel, Romance of the Three Kingdoms. The 95 episode series was directed by Gao Xixi (高希希 - pictured left, and looking decidely underwhelmed with his awards), who also picked up an award for Best TV Drama Director (电视剧年度最具实力导演). Feng Xiaogang (冯小刚), who in 2010 directed the earthquake film Aftershock and the romantic comedy If You Are The One 2, was awarded Most Outstanding Film Director.
In the acting awards, Hong Kong martial arts star Donnie Yen (甄子丹, pinyin: Zhēn Zǐdān) was named Most Outstanding Asian Movie Star. 2010 was another big year for the action hero, starring in Bodyguards and Assassins, Ip Man 2, 14 Blades (a hit with the public if not with critics), and Legend of the Fist: The Return of Chen Zhen. In the latter film, as well as starring Yen was also the action director. Nicholas Tse (谢霆锋, pinyin: Xiè Tíngfēng), who last year won Best Supporting Actor at the Hong Kong Film Awards for his performance in Bodyguards and Assassins, and who in 2010 also appeared in the rom-com Hot Summer Days and the crime thriller The Stool Pigeon, was named Most Outstanding Hong Kong-Taiwan Actor.
Mainland actor Sun Honglei (孙红雷), who appeared in If You Are The One 2 and the comedy Welcome to Shamatown was named Most Outstanding Film Actor. Xu Fan (徐帆), wife of Aftershock director Feng Xiaogang, and who impressed with her performance as a grieving mother in that film, was awarded Most Outstanding Film Actress.
Most Outstanding TV Actor was given to Wu Xiubo (吴秀波) who acts predominantly on the small screen in China. Last year he appeared in several popular drama series, including Before the Dawn (for which he has already won a Most Popular Actor award at the National Drama Awards) and Shanghai, Shanghai. Hai Qing (海清), who starred in A Beautiful Daughter-in-Law Era, Dwelling Narrowness and also Before the Dawn, was awarded Most Outstanding TV Actress.
An article on the 163 news portal (but in Chinese) provides a list of some of the award winners. I think there were also several Most Popular Actor/Actress awards handed out as well, and if I can track down a list I'll post them later.